Norwegians have a peculiar taste in candy. But besides all the salmiak and incredibly salty chocolate snacks, there’s one that looks suspiciously familiar: the Kvikk Lunsj. It’s a wafer covered in milk chocol…
It’s a KitKat.
Before I get beaten up by a horde of angry Norwegians (it’s only a matter of time) (U WOT M8?! COME AT ME BRUH), Kvikk Lunsj is an iconic chocolate bar made by Freia (or Marabou in Denmark due to trademark issues). Every single website that talks about Kvikk Lunsj includes this sentence, so just let me quote it word for word and not look up the original source because I’m a disgrace to science and journalism:
On average a Norwegian eats approximately nine Kvikk Lunsjs every year, three of them at Easter.
A bit of history
According to the internet, Kvikk Lunsj is strongly associated with family hiking trips. The name originated from a hiking trip where a badly prepared Norwegian fellow wanted to impress his German business associate. However, all he brought was a bar of chocolate. When they got lost in the cold and rain, the German guy was like “Dude, you didn’t even bring a quick lunch?”
And there we go.
Kvikk Lunsj was first produced in 1937, which is two years after the first KitKat. I would like to give Freia the benefit of the doubt, but they also have suspiciously M&M’s-like chocolates called M. But the two companies can fight it out, I don’t care – I just want to know how they taste and whether I can tell them apart by taste.
Blind food battle!
Time to taste!
Note: I’m using the original European KitKat made by Nestlé, because the American Hershey’s KitKat is allegedly a piece of shit. Also I had a goat cheese toast for lunch, so everything I eat today will have a goat cheese aftertaste.
The Kvikk Lunsj is darker than the KitKat. It tastes full and chocolatey. It’s nice and crispy. I could eat this quite happily as a quick lunch for the rest of my life and I can see why Norwegians swear by it!
Know how I knew the Kvikk Lunsj was the Kvikk Lunsj? I’d never noticed before, but KitKat has a very distinct KitKat flavour. I don’t know if it’s the chocolate, the wafer or both, but there was no doubt that this was the KitKat when I tasted it. It’s sweeter than the Kvikk Lunsj, the chocolate creamier. Frank and I both prefer the KitKat, but it might just be a matter of familiarity.
So for us, the winner is… KitKat!
And remind me to never eat goat cheese again.